نوع مقاله : پژوهشی
نویسندگان
1 گروه آموزشی طراحی صنعتی،دانشگاه هنر و معماری پارس،تهران،ایران
2 گروه طراحی صنعتی،دانشگاه علم و صنعت،تهران،ایران
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
One of the activities of industrial design specialists and experts is branding. Brand’s role in identifying a company’s product is undeniable in today’s expanding markets. Making a strong brand is the ultimate goal of many organizations. A reputable brand should offer at least one distinct advantage because no amount of simulation can compensate for this shortcoming. Iranian artists, with the foundation of thinking and preserving the Iranian identity and interaction with other artists, be able to present their national works and assets on the world stage. In this descriptive-analytical research, the principles of designing the packaging of herbal teas for branding have been carefully considered. How to apply cultural ergonomic design criteria to achieve products tailored to people's tastes has been emphasized. Although branding is very important, the present study showed that other factors such as culture influence brand reinforcement, especially vegetable herbals brands. The results showed that if people were able to ensure that packaging products were as fresh as traditional products, people would be more likely to buy packaging herbals because nutritional information was included on the packaging. Understanding the nutritional information of herbals better helps people to choose and consume herbals. To encourage more people to buy herbals as packaging, brand names, trademarks, warranties, and endorsements also have a significant impact on product packaging.
کلیدواژهها [English]
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