عنوان مقاله [English]
One of the of main concerns of designers in the process of product design is how to design a product which can make a deeper and more meaningful relationship with the broader range of consumers. In other words, one of the important and vital points in product design is to determine what are the elements to be considered to achieve to a more successful
product. In this descriptive and qualitative research, three different levels of emotional design; Visceral Level, Behavioral Level, and Reflective Level, have been employed and their importance in relation to consumers have been studied. The results show that since each level of emotional design has a different influence on the consumer, applying
all these three levels will lead up to a multilateral production success.