نوع مقاله : ترجمه
نویسندگان
1 طراح دیجیتال
2 استراتژیست شرکت کانتینیوم
3 دانشگاه هنر
4 استادیار گروه دروس عمومی
5 مترجم
چکیده
عنوان مقاله [English]
نویسندگان [English]
Service designers and Customer Experience (CX) designers both work to improve the experiences people have when they interact with an organisation. We are all experience designers. We share the same tools for understanding and mapping behaviour, and the same approaches to designing the touchpoints and underlying systems that deliver a better experience. Why do we use different names for what seems to be the same work? The main differences we see are between more datadriven approaches to CX and more qualitative approaches to service design. These arise from differences in goals and determine how success is measured.
)