عنوان مقاله [English]
The concept of affordance is referred to what the interactions between the built environment and individuals are made possible. Human senses and their past experiences are considered as tools or media for the facilitation of these interactions to happen. About 80% of human perception is dependent to humans’ visual capabilities and the color is a determinant factor in the recognition of environments and products and their immediate affordances; whether the product is digital or physical. Most color blindness, known as color deficiency, is genetic in which one cannot distinguish between certain types of colors. As a result, they face severe challenges interacting with products and environments. Despite the importance, particularly for colorblind people, a review of the related literature revealed that far less investigations have been carried out by industrial designers to date. Therefore, it is argued that the domain is worth investigating. In this research, our joint effort has been leading to proposing an instruction for the industrial designers, who design physical and digital products for the people with color blindness.