عنوان مقاله [English]
The purpose of this article is to compare Packaging in online shopping vs offline shopping. It is considered that, the customer’s behavior in online shopping is completely different from buying patterns in person; nevertheless the packaging is still mostly designed according to buying in person. In this article, the process in which the package is designed, is challenged; so the differences which are necessary for design process are to be considered. Following these parameters, the effect of time and 4 Moments of Truth(MOT), including ZMOT, FMOT, SMOT and TMOT (Z,F,S and T stand for Zero, First, Second and Third respectively) are also investigated. Furthermore, the influence of the opportunities
and limitations of ecommerce on packaging is also considered. This article suggests that the context of redesigning e-commerce packaging should be made by focusing on the discussed parameters.