عنوان مقاله [English]
Today, consumerism, exactly at the opposite end of sustainability and environmental protection, can be seen in most aspects of our lives. We know, for sure, that consumerism will eventually destroy the environment, as it has done so far, simply just because the earth resources are not infinite and we can not run the system, in the same way based on a linear costuming process, from the production to distribution, to consumption, and finally to the disposal of a gargantuan volume of formed material. So, there is only one way in front if us: do something about saving the environment by stopping the inappropriate processes, as opposed to do nothing and waiting for environmental collapse before our eyes. Now, the query however is that "how does design can help ceasing one of the most important challenges of our era?" This paper postulates that from one hand, by knowing the process of product obsolescence and it's important role in consumerism, and from the other hand, by promoting and implementing Product Sharing Systems (PPS), consumerism can be defeated to a certain extent.