نوع مقاله : پژوهشی
نویسندگان
1 عضو هیأت علمی دانشکده طراحی دانشگاه هنر اسلامی تبریز، تبریز، ایران
2 دانشجوی کارشناسی ارشد طراحی صنعتی دانشگاه هنر اسلامی تبریز
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
After the decline of modernism and the rise of postmodernism, the emotional capacities and emotional abilities of products as a major function of industrial artifacts used more than before and the interaction between user and the product was seriously considered by researchers. One of the common and effective emotions of human beings, which has positive psychological effects in terms of spiritual expansion and mental pleasure, is the sense of happiness and humor. The purpose of this article, which is promotional, is to investigate the role of sentimentality in the interaction between products and users, and in particular to express how humor impacts the user of product. In this study, after addressing the issue of sentimentality through descriptive research and examining the behavioral phenomenon of humor and humor from a psychological point of view, the role of different types of humor in products is focused on elements such as form, function, material and color. These products visually stimulate user emotions., which leads to their pleasure. The result of this study shows the role and importance of humorous design in the commercial success, particularly with emotional audiences.
کلیدواژهها [English]
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