نوع مقاله : پژوهشی
نویسندگان
1 گروه طراحی صنعتی پردیس هنرهای زیبا دانشگاه تهران
2 گروه طراحی صنعتی. پردیس هنرهای زیبا دانشگاه تهران
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
A concept store is a place that brings together specific products, services, and experiences that share a common story. Therefore, the study of the concept stores as a contemporary phenomenon in the field of the modern world stores as a medium that offers a certain type of lifestyle to the audience is very important. The purpose of this study is to find the meaning of the concept stores in the global context and also to compare the Iranian concept stores with non-Iranian examples. To achieve our research goals, first, a comprehensive study was conducted on the meaning of the concept store in the world. Next, to review the activities of Iranian concept stores, field studies - through interviews, questionnaires, and direct observation - were conducted on 8 case samples. Finally, the features of world-class concept stores and Iranian concept stores were compared and evaluated. As a result, in the first step, the comprehensive knowledge of the concept and features of the concept store in the world was obtained and in the next step, these features were compared with the identity and current activities of the internal Iranian concept stores. As a result of this analogy, the similarities and the differences were identified and finally, it was found that the general concept of the concept store in Iran in some respects has differences with non-Iranian examples. It is hoped that this research and future studies in this field can help identify the differences and provide solutions to the development of Iranian concept stores in the international arena.
کلیدواژهها [English]
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