عنوان مقاله [English]
نویسنده [English]چکیده [English]
This paper tries to focus on the importance of emotion and its role in the
life and happiness of individuals by examining the “positive design”.
Happiness is something that everyone wants to achieve. Many realize
this in terms of wealth and product purchasing, while authentic happi-
ness is created by the person himself. After fully understanding the user,
designers can design the right way for the user to achieve happiness.
This happens both through products and services. Yet, many scientists
and researchers have come up with ideas about emotion, happiness,
flourishing and well-being. All these studies prove the importance of
this subject. This paper aims to introduce some of these ideas and wants
to familiarize designers with the framework of this approach to make
products more enriched. It is necessary to point out that although we, as
industrial designers, have the task of designing products for eliminating
troubles, but with a deeper look at the users' needs, we can design a pos-
itive emotion for users through products, in addition to fulfilling their
needs and help them to flourish.