عنوان مقاله [English]
نویسندگان [English]چکیده [English]
The present century has provided an ample opportunity for presenting retro products. Besides, the increasing interest in these products has made it essential for designers to study the retro style. By identifying this style, its products and history, as well as the reasons for which it was formed, we endeavored to determine the roots of its success applying the analysis of retro products, their symbols and omitted elements. The research method embodied the comparison of the old and brand new designs of five makes of car. The result showed remarkable similarities between the cars made
during 50s and 60s decades with the brand new cars of the same makes. These similarities were employed to create a framework for designing retro products. In the design of successful retro car designs, for the most part, the designers have taken advantage of nostalgia by keeping the general gestalt and elements of the product to refresh the user’s memory of the older one.