Since lately, it was believed that only big enterprises could own a “brand”, but by emerging the idea of “micro-brand” this conception changed (Scott Gross, 2001). The term «Micro-brand» is defined as a structure apposite to small and medium businesses, designers and independent producers. This draws attention to the importance of launching businesses training courses. However, in curriculum of industrial design in universities of Iran, such courses have not been included. Furthermore, crowdfunding platforms such as Kickstarter designed to raise funds for mass-producing the designs, for Iranian students has little benefit as publishing an electronic journal for innovative products. This article reviews a model provided in the United States for training the methods of launching personal businesses to the students of industrial design. Later on, focusing on “fundraising” through crowdfunding, it considers the analysis and study of the domestic facilities and potentials; moreover, it attempts to provide solutions for design schools in Iran in the direction of training entrepreneur students.
Yazdani, J. and Ghafouri, A. (2016). How crowdfunding transform young designers into brand-owning entrepreneurs?. Dastavard, 26(34), 44-49. doi: 10.30480/dastavard.2016.365
MLA
Yazdani, J. , and Ghafouri, A. . "How crowdfunding transform young designers into brand-owning entrepreneurs?", Dastavard, 26, 34, 2016, 44-49. doi: 10.30480/dastavard.2016.365
HARVARD
Yazdani, J., Ghafouri, A. (2016). 'How crowdfunding transform young designers into brand-owning entrepreneurs?', Dastavard, 26(34), pp. 44-49. doi: 10.30480/dastavard.2016.365
CHICAGO
J. Yazdani and A. Ghafouri, "How crowdfunding transform young designers into brand-owning entrepreneurs?," Dastavard, 26 34 (2016): 44-49, doi: 10.30480/dastavard.2016.365
VANCOUVER
Yazdani, J., Ghafouri, A. How crowdfunding transform young designers into brand-owning entrepreneurs?. Dastavard, 2016; 26(34): 44-49. doi: 10.30480/dastavard.2016.365
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